Personal Injury Attorney Marketing is important for law firms whose clients have been injured in an automobile accident, on the job, or even by a doctor during surgery or treatment. Developing a strong personal injury attorney marketing plan requires an understanding not only of personal injury law, but also an understanding of the client.
As you know, the clients of a personal injury law firm have typically gone through a difficult and trying ordeal, so it’s of the utmost importance that your personal injury attorney marketing strategy take this into account. Whether your personal injury law firm advertises locally or nationally, it’s your brand that will make the first impression. For starters, every successful personal injury attorney marketing campaign has one thing in common: an easy to remember legal vanity number. A strong vanity number such as 1-800-LAW-OFFICE, 1-800-LAW-9999, or 1-877-VICTIMS will quickly get your message across and allow a potential client to easily remember and dial your law firm no matter their circumstances.
Second, personal injury attorney marketing is highly competitive, so in order to dominate your market, your law firm must appear on the top of search engine results for keywords that are relevant to your practice areas. Great attorney SEO generates quality leads for lawyers by focusing your law firm’s strategy on a few key factors: effective content, an engaging landing page, and understanding your target audience. If you’re primarily a car accident lawyer in Los Angeles, it won’t help your personal injury attorney marketing campaign if you waste time and money ranking for nursing home neglect cases. Sure, that may fall under the “personal injury” umbrella, but it it’s not one of your main practice areas, don’t waste your time.
Third, having an engaging lawyer website that includes videos and/or TV commercials highlighting your lawyer vanity number will increase the likelihood that a potential client will remember you and contact your law firm.
First impressions matter and when injured clients are looking for a personal injury attorney who they can trust, they also look to see whether the law firm is credible. Personal injury attorney marketing is an evolving process and making sure your law firm has a sound strategy is vital to your success. Your personal injury attorney marketing plan should stay on top of the latest trends in social media, keep the content on your website current with regular blog updates, make sure your keywords are relevant to what your clients are actually searching for, and prominently display your lawyer vanity number on all personal injury attorney marketing campaigns.
Contact Lawcompany today and speak with our personal injury attorney marketing specialists to find out how your law firm can make a first impression that matters!
Call 1-800-LAWCOMPANY now and begin your personal injury attorney marketing campaign