Pay Per Click Management
Pay Per Click advertising is a highly effective form of lawyer internet marketing that makes your law firm’s website more visible on search engines and drives more qualified traffic to your website quickly. Whereas attorney SEO optimizes your website so it will rank higher within the “organic” search results page over time, pay per click campaigns obtain immediate 1st page results for their keyword based searches.
Lawcompany’s pay per click managers work with your law firm to choose keyword phrases that are specific to your region and market, thus effectively targeting specific visitors. Pay per click advertisements or “sponsored listings” receive top, 1st page search engine results immediately and our personalized analytics reports allow you to easily monitor the effectiveness of your keyword phrases and your cost-per-click (CPC) for each keyword phrase. Every law firm is different, which is why our certified lawyer marketing pay per click managers develop online advertising strategies for mobile devices and desktops in all available platforms; including Google Adwords, Bing, and Yahoo! to deliver high quality ads to fit your unique marketing goals.
As the title suggests, pay per click means that you the advertiser pay a cost for every “click” by the visitors who search, find, and click on your advertisement to visit your law firm website. Simply put, you only pay for the visitors who actually come to your landing page. Furthermore, we have the ability to incorporate your legal vanity number into your pay per click advertising campaigns, leading to more visits to your website, more direct calls to your office and ultimately giving your law firm a key advantage over the competition.