Lawyer Internet marketing has become the single most competitive area for attorneys looking to get more clients and more cases.
Consider these facts from a recent Pew Internet survey as they relate to lawyer Internet marketing:
- 91% of online adults use search engines to find information on the web
- The survey found that Google is far and away the search engine users reported using most often. Specifically, 83% of searchers use Google more often than any other search engine.
- Roughly two-thirds of searchers (66%) say search engines are a fair and unbiased source of information.
- Half of adult search users (52%) say search results have gotten more relevant and useful over time.
The reason lawyer Internet marketing is so crucial for law firms is very simple; as traditional ways of marketing your law practice continue to fall to the wayside, the Internet continues to expand and influence our everyday lives. Lawyer Internet marketing is the “yellow pages” of today and what’s more, quality lawyer Internet marketing is a powerful legal advertising tool for driving new business and generating leads (i.e. new cases). Your competitors have been utilizing lawyer Internet marketing strategies to ensure their firm’s website appears on the top page of Google, either through attorney SEO programs or Pay Per Click campaigns, which has resulted in an increase in new clients for their practices.
LAWCOMPANY works with clients to strategically create and implement comprehensive lawyer Internet marketing plans that ensure a law firm’s website appears at the top of search engines such as Google for keywords that are relevant to their individual practice. Our marketing specialists design lawyer Internet marketing programs that cover all of the necessary bases; from attorney SEO to social media management and Pay Per Click campaigns for law firms of any size.
Contact Lawcompany today to speak with our lawyer Internet marketing specialists and find out how attorneys are generating more leads and more clients for their law firms.
