Effective attorney SEO generates leads for lawyers by focusing your law firm’s strategy on a few key factors: effective content, an engaging landing page and knowing your target audience. Of course this isn’t all that goes into an effective attorney SEO strategy, but if each is executed properly, your law firm will appear on the first page of Google in no time. Our attorney SEO specialists are both lawyers and Internet strategists, resulting in a comprehensive attorney SEO strategy for your firm. Whether your practice area is personal injury or bankruptcy or whether your firm is located in New York or Miami, our team undertakes extensive research analyzing your competitors and all relevant keywords ensuring you’re not wasting any time or money to reach the top of the search engine results.
Many attorney SEO strategists employ morally questionable tactics such as link schemes, comment spam, article spinning and fake client testimonials that can be detrimental to your reputation and inevitably hurt your law firm’s search engine ranking. Lawcompany’s attorney SEO strategists only practice “white hat” techniques. This means that your website is optimized, yet focuses on relevancy and organic ranking. This includes using keywords and extensive keyword analysis, proper backlinking and link building to improve link popularity and writing content for actual readers and not simply computer search engines. These attorney SEO techniques employed by Lawcompany are more effective for your attorney SEO strategy because it favors long-term results that are more difficult to undo. Once we get your law firm on the top of the first page of the search engine results, you remain at the top of the first page.
Our attorney SEO specialists monitor your legal website daily to ensure that your internal pages and links are being found and indexed by search engines like Google. Our team continually researches and refines your relevant keywords and properly codes your meta tags so your law firm can keep up with the changing search engine algorithms. Attorney SEO is an ever-evolving process and part of that evolution means you must stay on top of the latest trends in social media, keep the content on your legal website current with regular blog updates and make sure your keywords are relevant to what clients are searching for. Simply because a keyword was effective one month, doesn’t necessarily mean you will see the same results the following month. As your search engine ranking increases, so will your leads. More leads means more clicks and more calls, which ultimately means more clients and cases.