Lawyer Internet Marketing

Law Firm Marketing Plan: Getting Results That Matter

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Why Use A Vanity Number For Your Law Firm Marketing Plan?

It’s simple: to dominate your market!

A critical element to the success of any law firm marketing plan is the use of an easy to remember 1800 vanity number. Other marketing companies discourage this practice with their law firm marketing plans simply because they cannot provide a valuable phone number to their clients. The result: millions of dollars in settlements going to your competition. And the worst part is, most lawyers understand the value of advertising with a great vanity number, […]

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    Personal Injury Attorney Marketing: Why First Impressions Matter Personal Injury Attorney Marketing: Why First Impressions Matter

    Personal Injury Attorney Marketing: Why First Impressions Matter

Personal Injury Attorney Marketing: Why First Impressions Matter

Personal Injury Attorney Marketing is important for law firms whose clients have been injured in an automobile accident, on the job, or even by a doctor during surgery or treatment. Developing a strong personal injury attorney marketing plan requires an understanding not only of personal injury law, but also an understanding of the client.

As you know, the clients of a personal injury law firm have typically gone through a difficult and trying ordeal, so it’s of the utmost importance that your personal injury attorney marketing strategy take this into account. Whether your personal injury law firm advertises locally or […]

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    Lawyer Internet Marketing: Why Your Firm Must Compete Lawyer Internet Marketing: Why Your Firm Must Compete

    Lawyer Internet Marketing: Why Your Firm Must Compete

Lawyer Internet Marketing: Why Your Firm Must Compete

Lawyer Internet Marketing

Lawyer Internet marketing has become the single most competitive area for attorneys looking to get more clients and more cases.

Consider these facts from a recent Pew Internet survey as they relate to lawyer Internet marketing:

  • 91% of online adults use search engines to find information on the web
  • The survey found that Google is far and away the search engine users reported using most often. Specifically, 83% of searchers use Google more often than any other search engine. 
  • Roughly two-thirds […]
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    Pay Per Click: Designing Your Law Firm Marketing Plan Pay Per Click: Designing Your Law Firm Marketing Plan

    Pay Per Click: Designing Your Law Firm Marketing Plan

Pay Per Click: Designing Your Law Firm Marketing Plan

Pay Per Click Advertising, whether English or Spanish, can be a great compliment to your attorney SEO strategy and overall law firm marketing plan. We speak with attorneys at all budget levels who want to know whether pay per click is right for their current law firm marketing strategy. All firms are different, so we’ll examine each strategy in its entirety to help determine whether pay per click will be an effective route for them to take. When performed correctly, pay per click advertising can be a powerful law firm marketing vehicle for driving new […]

Attorney SEO: Generating Leads for Lawyers

Effective attorney SEO generates leads for lawyers by focusing your law firm’s strategy on a few key factors: effective content, an engaging landing page and knowing your target audience. Of course this isn’t all that goes into an effective attorney SEO strategy, but if each is executed properly, your law firm will appear on the first page of Google in no time. Our attorney SEO specialists are both lawyers and Internet strategists, resulting in a comprehensive attorney SEO strategy for your firm. Whether your practice area is personal injury […]